Cutting Edge Realtor Magazine 
Here's How to Find the Motivated Sellers

An Open Letter to Any Real Estate Agent That Wants to Increase Their Income, Despite Today’s Tough Real
EstateMarket.
 

If You Want To Discover How to Make $100,000, $200,000, or Maybe Even $500,000 Plus a Year In The Real Estate Business, While Working 40-50 Hours a Week, and No Weekends, Then Read Below. But, Only If You Are Open Minded and Willing to Work. If You Only Work 10 Hours a Week, or Are Looking For Another “Magic Bullet” That Will Make You a Lot Of Money With Supposedly Little Effort, Then Go Somewhere Else.    

by: Ben Curry 

Dear Frustrated Realtor,        

      In this letter I am going to show how any real estate agent can make $100,000 to $500,000 annual income working 40-50 hours a week as a normal Real Estate Agent. If that is what you are looking for, and you want to learn how to “work smart”, and make the most money for the time you put in daily, then I’ve got what you are looking for.    

      For me, the slowing real estate market was the best thing that ever happened.  I honestly feel that there is much more opportunity for a real estate agent to grow their business in a slow market rather than a booming one. Sound hard to believe? After you read this letter, you will see why.  No, I don’t sell bank owned homes or foreclosure properties.  I’m a regular residential Real Estate Agent just like you.  And just like you, I was frustrated with the real estate market when it started to decline.   

Real estate was an exciting business during the boom.   

      Listings sold right away and buyers would buy their first time out to look at homes.  Everyone was talking about how their home had increased in value and they were suddenly $100,000 and $200,000 richer. 

      I sold a lot of homes during the boom.  But, in the summer of 2006, everything started slowing down.  In my market, we now have over a year’s supply of homes on the market, and that inventory growing every month.   

Today Real Estate is a Tough Business. 

      Agents that jumped in when the market was hot are dropping out in droves.  This is unfortunate, but it when the business tightens up, that’s what happens. The media is being negative on the market, and that is scaring buyers. The remaining agents are fighting over the scraps just trying to survive. Agents that were formerly on top of their game are barely selling anything.  

But, despite all the obstacles we face, homes are still selling.  

   If you go into your MLS, there are still enough homes selling to make you and a lot of other agents a very good living while working normal hours. So the whole talk about “no homes are selling” is just an excuse for not going out and finding business. Homes are selling, and those sellers and buyers should be working with you and me, right? Out of those homes selling, where are the sellers and buyers coming from, and how can we get that business for ourselves? Let’s look at our options.

The Best Option: Find the motivated sellers in the market.  

      Here is why the motivated sellers are important. If a seller is motivated they are going to do what it takes to get their home sold. And homes are selling. We know that. And the motivated sellers are much more likely to turn into a transaction than motivated buyers. Here’s why. What is a motivated buyer? A buyer that needs to find a place to live. Their apartment lease is running out, or they are getting transferred into town. So their motivation is to find a roof over their head, no? Well, anyone that is motivated to put a roof over their head has options. They can buy a house, or they can rent a house or apartment. That means they aren’t really that motivated to buy, are they? We are actually seeing a lot of job transferees that are renting for 6 months to a year and waiting for prices to come down and then buy later. At least that’s what they are telling us.  

      Here is why a motivated seller is truly motivated (versus a supposedly “motivated” buyer) to sell their house. If they are moving out of town, they have a few options. They can leave the house vacant, or give it back to the bank. Some people might want to rent it, but that’s usually not the case if they have equity and are buying another house. They want (or need) that equity to buy the other house. So, the bottom line is that if you have a listing with a motivated seller, the house is going to sell and you are going to get paid. That’s how you survive in today’s market.

So how do we find the motivated sellers?  Where are they?

I have 3 good sources of motivated sellers.

  1. Expired Listings. These are a great source of business. If you are looking to make money fast, this is the way to do it. You can start listing expireds in 2-3 days. I have an excellent letter that gets 3-4 calls for every 100 that I send out. And, when I send that letter to the expireds more than once I get calls from 8-10% of them. 

    How many expireds do you have in your market per month? If you have over 400, you can list 5-10 properties a month easily. And, if you also call them as well, you will get even more listings.  

  1. Foreclosures. I’m not talking about short sales here. Between 35%, and 50% of all foreclosures have equity. I know that because I have researched them myself, right here in Florida where prices have declined 15-20% in the last few years. There are several ways you can go out an list foreclosure properties. I have had good success mailing and calling them. If you are interested in turning around your real estate business and want to find the motivated sellers; I can help you list and sell foreclosures. How? I have proven, tested direct response letters, and scripts to call them.  
  2. For Sale by Owners. These are not as quick to convert as Expireds, but they are still profitable to chase. FSBOs take more time to convert, and they have a different motivation than an expired, but they are still profitable. I have a great program that will list a good percentage of these, as long as it is followed diligently over a five week period. It is a combination of mailing letters and cold calling.        

Click Here to Find Out How to Find the motivated Sellers in Your Market Place

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